Fundraising is a Sales Process

Fundraising is a process. It has stages. Each stage has certain deliverables and characteristics.

Founders need a healthy pipeline of investors. 100s of leads needed that move through the funnel. Moving them through the funnel has a direct consequence of plentiful rejections.

Activity beats everything. It is a process that needs to be driven and run. And details matter. Style matters. Finesse matters.

On top of that, you are still running your business. And fundraising will get in the way of running that business which means that the CEO will be split across various demands.